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The Evolution of the Logo
The Starbucks logo has evolved significantly since its inception in
1971. Initially, the logo featured a detailed, twin-tailed mermaid or siren, inspired by a 16th-century Norse woodcut. However, as the brand grew and underwent various transformations, so did its logo. Here are some key points about its evolution:
1. The original 1971 logo was brown and depicted a mermaid with a detailed, split-tail design.
2. In 1987, the logo color changed to green and simplified to enhance readability and incorporate more modern design elements.
3. By 1992, the siren image was zoomed in to focus more on her face, reducing the prominence of her split tail.
4. The current rendition, launched in 2011 for the company’s 40th anniversary, removes the wordmark entirely, making the siren the sole visual focus.
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